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About Us

The journey of Ali Colours began in the year 1985 with the opening of our first wholesale and retail outlet in new Delhi, India. After the success of this store, Ali Colours launched its online store in 2014, never looking back since then. Today, it is the world's preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day.



What We Stand For

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - salwar kameez, contemporary Indo Westerns with an exquisite collection of accessories.

Our Vision

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - salwar kameez, contemporary Indo Westerns with an exquisite collection of accessories.

Our Mission

To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.



Fast Fashion for You

Not everyone can boast of a Ready to Ship Collection as exciting as ours. You’ll never miss an occasion when you shop from our repertoire that’s set for dispatch within 24 hours.


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